Kazakhstan's Consumer Market: Digital and Demanding
A new report on Kazakhstan's consumer market reveals a rapidly growing e-commerce sector and increasing demand for high-quality international goods.
D
Dmitry Petrov
Published on September 15, 2024
E-commerce Growth
The e-commerce market in Kazakhstan grew by 35% in H1 2024, driven by increased internet penetration and a young, tech-savvy population.
Consumer Preferences
Our analysis shows a clear shift in consumer behavior:
- Brand Loyalty: Decreasing in favor of value and quality.
- Sustainability: 65% of urban consumers are willing to pay more for sustainable products.
- Mobile First: Over 80% of online purchases are made via mobile devices.